By: E&P Staff
Seven of the top 20 news Web sites or groups in the U.S. during June were affiliated with newspapers, according to audience statistics from Nielsen//NetRatings.
The top sites in Nielsen//NetRatings’ Current Events & Global News category were CNN, Yahoo! News, MSNBC, AOL News & Weather, and Gannett Newspapers (excluding USA Today).
Three individual newspaper sites were in the top 20: NYTimes.com, USAToday.com and washingtonpost.com. Newspaper chains on the list included Gannett Co. Inc., Knight Ridder, The New York Times Co., Tribune Co., and Hearst Corp.
Nielsen//NetRatings classifies news Web sites according to the media companies’ preferences; thus, some newspaper Web sites are counted individually in these rankings, while others are aggregated for a newspaper chainwide ranking.
Newspaper chains not on this top 20 list include Advance Publications (4.1 million unique users), The McClatchy Co. (3.3 million), MediaNews Group (3.1 million), Cox Newspapers (2.8 million), Belo Newspapers (1.9 million), Media General (1.4 million), and Ottaway Newspapers (1.3 million). The New York Post site had 2.6 million visitors while the New York Daily News had 2.5 million.
The rankings of current events and news sites were based on a panel of 60,000-plus Americans accessing the Web at work and home.
One newspaper chain, E.W. Scripps, ranked in the top 20 of another Nielsen//NetRatings list — the directories/local guides category. All of Scripps Newspapers’ sites combined had 2.2 million unique users last month.
Nielsen//NetRatings is a joint service of VNU-owned Nielsen and NetRatings, which is majority-owned by VNU, the parent company of E&P.
Top 20 Current Events & Global News Sites
|Unique Audience||Time Per Person|
|Brand or Channel||(000)||(hh:mm:ss)|
|AOL News & Weather||12,801||0:44:40|
|Internet Broadasting Systems Inc.||9,330||0:16:47|
|Knight Ridder Digital||8,638||0:11:15|
|Hearst Newspapers Digital||5,882||0:13:40|
|Source: Nielsen//NetRatings. Data based on audience measurement of more than 60,000 U.S. panelists with home and work Net access. June 2004|