Newspapers Own 9 Of Top 20 News Sites

By: Carl Sullivan

Nine of the top 20 news Web sites in the U.S. during October were affiliated with newspapers, according to audience statistics from Nielsen/NetRatings.

For the first time, Nielsen/NetRatings is counting audiences at the news sections of America Online’s proprietary paid membership service. Previously, the data firm only tracked visitors to AOL’s free Web news sections. Because of this change, AOL News now ranks No. 3 with 16,481,000 unique users. In September, AOL News ranked at No. 19, with only 2,066,000 visitors to its free Web news sections.

The top news sites in terms of audience for October were,, AOL News, Yahoo! News and The top newspaper site was, which ranked 6th, followed by Gannett’s online properties at 7th, at 8th, and in 9th place.

The rankings of current events and news sites were based on a panel of 60,000-plus Americans accessing the Web at work and home.

A number of newspaper-affiliated sites also showed up in the top 20 directories/local guides category as ranked by Nielsen/NetRatings. In that list, the top three sites were Yahoo! Get Local,, and The complete table is below.

Nielsen/NetRatings is a joint service of VNU-owned Nielsen and NetRatings, which is majority-owned by VNU, the parent company of E&P.

Top 20 Current Events & Global News Sites
Unique AudienceTime Per Person
Brand or Channel(000)(hh:mm:ss)
CNN General News21,1680:30:45
AOL News16,4810:24:11
Yahoo! News16,0310:23:30
ABC News10,0360:13:43
New York Times9,2540:37:13
Gannett Newspapers and Newspaper Div.8,4190:16:21
USA Today6,8050:24:57
Washington Post6,7970:23:15
Internet Broadcasting Systems Inc.5,5680:19:52
MSN Slate4,7260:13:38
McClatchy Newspapers3,9610:17:07
Hearst Newspapers Digital3,9230:21:14
Fox News3,7530:32:18
Time Magazine3,7180:05:14
The Boston Globe2,2480:26:47
NYP Holdings (NY Post)2,2390:12:52
Cox Newspapers2,0650:21:09

Top 20 Directories/Local Guides Sites
Unique AudienceTime Per Person
Brand or Channel(000)(hh:mm:ss)
Yahoo! Get Local15,5170:11:36
US Search.com4,8080:03:39
Yahoo! People4,1840:03:36
MSN City Guides3,4080:02:25
E.W. Scripps Newspapers2,8840:14:15
MSN Yellow Pages2,3530:00:59
Government Guide1,8850:03:56
Atlanta Journal-Constitution1,4120:23:57
QwestDex.com1,3240:08:01 (Advance)1,2310:09:50 (Tampa Tribune)8900:04:10
About Cities and Towns8070:02:12
Zagat Survey5910:13:55 (Advance)5820:16:31
Source: Nielsen/NetRatings. Data based on audience measurement of more than 60,000 U.S. panelists with home and work Net access. October 2002

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