Newspapers Run Half of Top 20 Web News Domains

By: E&P Staff

Half of the top 20 news Web sites or groups in the U.S. during October were affiliated with newspapers, according to audience statistics from Nielsen//NetRatings. Seven were affiliated with broadcasters and three were online-only operations.

The top sites in Nielsen//NetRatings’ Current Events & Global News category were CNN, MSNBC, Yahoo! News, AOL News, and nytimes.com. One newcomer to the list: boston.com, which ranked at No. 20.

Gannett Newspapers (excluding usatoday.com), Knight Ridder Digital, and Tribune Newspapers were the largest newspaper chains on the list.

Nielsen//NetRatings classifies news Web sites according to the media companies’ preferences; thus, some newspaper Web sites are counted individually in these rankings, while others are aggregated for a newspaper chainwide ranking.

The rankings of current events and news sites were based on a panel of 60,000-plus Americans accessing the Web at work and home.

One newspaper chain, E.W. Scripps, ranked in the top 20 of another Nielsen//NetRatings list — the directories/local guides category. All of Scripps Newspapers’ sites combined had 2,559,000 unique users last month.

Nielsen//NetRatings is a joint service of VNU-owned Nielsen and NetRatings, which is majority-owned by VNU, the parent company of E&P.






Top 20 Current Events & Global News Sites
Unique AudienceTime Per Person
Brand or Channel(000)(hh:mm:ss)
CNN21,2270:32:00
MSNBC20,5960:23:39
Yahoo! News17,4310:31:56
AOL News15,4990:43:04
NYTimes.com9,0560:33:56
Gannett Newspapers8,6200:16:33
Knight Ridder Digital8,4170:16:07
Tribune Newspapers8,3430:16:24
ABCNews Digital7,7100:18:10
Internet Broadcasting Systems Inc.7,4840:14:29
USAToday.com6,1620:16:32
washingtonpost.com6,0840:21:06
FOX News5,0540:31:36
MSN Slate4,9950:11:20
Hearst Newspapers Digital4,5470:16:20
CBS News4,3790:07:14
BBC News3,8040:07:45
Advance Internet3,6120:20:02
McClatchy Newspapers3,5350:21:14
Boston.com3,3910:22:38
Source: Nielsen//NetRatings. Data based on audience measurement of more than 60,000 U.S. panelists with home and work Net access. October 2003

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