By: E&P Staff
Half of the top 20 news Web sites or groups in the U.S. during October were affiliated with newspapers, according to audience statistics from Nielsen//NetRatings. Seven were affiliated with broadcasters and three were online-only operations.
The top sites in Nielsen//NetRatings’ Current Events & Global News category were CNN, MSNBC, Yahoo! News, AOL News, and nytimes.com. One newcomer to the list: boston.com, which ranked at No. 20.
Gannett Newspapers (excluding usatoday.com), Knight Ridder Digital, and Tribune Newspapers were the largest newspaper chains on the list.
Nielsen//NetRatings classifies news Web sites according to the media companies’ preferences; thus, some newspaper Web sites are counted individually in these rankings, while others are aggregated for a newspaper chainwide ranking.
The rankings of current events and news sites were based on a panel of 60,000-plus Americans accessing the Web at work and home.
One newspaper chain, E.W. Scripps, ranked in the top 20 of another Nielsen//NetRatings list — the directories/local guides category. All of Scripps Newspapers’ sites combined had 2,559,000 unique users last month.
Nielsen//NetRatings is a joint service of VNU-owned Nielsen and NetRatings, which is majority-owned by VNU, the parent company of E&P.
Top 20 Current Events & Global News Sites
|Unique Audience||Time Per Person|
|Brand or Channel||(000)||(hh:mm:ss)|
|Knight Ridder Digital||8,417||0:16:07|
|Internet Broadcasting Systems Inc.||7,484||0:14:29|
|Hearst Newspapers Digital||4,547||0:16:20|
|Source: Nielsen//NetRatings. Data based on audience measurement of more than 60,000 U.S. panelists with home and work Net access. October 2003|