Newspapers Run Half Of Top News Sites

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Half of the top 20 news Web sites in the U.S. during November were affiliated with newspapers, according to audience statistics from Nielsen//NetRatings.

The top news sites in terms of audience for November were MSNBC.com, CNN.com, AOL News, Yahoo! News and ABCNews.com. The top newspaper site was NYTimes.com, which ranked 6th, followed by Gannett’s online properties at 7th, USAToday.com at 8th, and washingtonpost.com in 10th place.

The rankings of current events and news sites were based on a panel of 60,000-plus Americans accessing the Web at work and home.

Four newspaper-affiliated sites also showed up in the top 20 directories/local guides category as ranked by Nielsen//NetRatings. In that list, the top three sites were Yahoo! Get Local, Superpages.com, and Citysearch. The complete table is below.

Nielsen//NetRatings is a joint service of VNU-owned Nielsen and NetRatings, which is majority-owned by VNU, the parent company of E&P.






Top 20 Current Events & Global News Sites
Unique AudienceTime Per Person
Brand or Channel(000)(hh:mm:ss)
MSNBC17,7020:23:37
CNN General News16,8230:29:14
AOL News15,0340:20:15
Yahoo! News14,8170:21:26
ABC News8,6310:12:08
New York Times7,6700:34:04
Gannett Newspapers and Newspaper Div.7,6540:16:41
USA Today6,0250:22:40
Internet Broadcasting Systems Inc.5,6090:17:16
washingtonpost.com5,1290:20:37
Hearst Newspapers Digital4,5150:16:15
Time Magazine4,1610:06:29
McClatchy Newspapers3,6430:18:52
MSN Slate3,3680:09:34
Fox News3,1820:37:05
WorldNow2,8550:10:31
Los Angeles Times2,4370:17:05
The Boston Globe2,3680:23:47
NYP Holdings (New York Post)2,2680:15:33
Cox Newspapers2,2630:14:59


















Top 20 Directories/Local Guides Sites
Unique AudienceTime Per Person
Brand or Channel(000)(hh:mm:ss)
Yahoo! Get Local13,7700:10:54
Superpages.com7,6830:05:49
Citysearch5,5110:09:46
switchboard.com4,5500:07:47
US Search.com4,1950:03:53
Yahoo! People3,9410:03:14
MSN City Guides3,5690:02:59
SMARTpages2,9560:03:31
Whitepages.com2,5500:03:59
MSN Yellow Pages2,4630:00:46
AOL Yellow Pages2,2320:05:33
E.W. Scripps Newspapers2,1760:11:33
Government Guide1,8850:03:48
Yellowpages.com1,4170:07:10
Atlanta Journal-Constitution1,3480:17:38
QwestDex.com1,0220:11:52
mlive.com (Advance)9420:07:38
nj.com (Advance)9240:12:12
About Cities and Towns7400:02:04
areaguides.net6040:02:13
Source: Nielsen//NetRatings. Data based on audience measurement of more than 60,000 U.S. panelists with home and work Net access. November 2002

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