Newspapers Win Back Online Recruitment Share

By: Lucia Moses

Newspapers have taken a small but significant slice of help-wanted advertising market share from online players in the past year, according to a Goldman, Sachs & Co. research report published Thursday.

“It appears that publishers have turned the tide after sharp market-share losses in the 1999-2001 period,” wrote analyst Peter P. Appert, pointing to a third-quarter decline in their online competitors’ share of the help-wanted ad market.

Newspapers’ new online products and local dominance, online players’ dependence on the tech sector, and the consolidation of online firms helped advance the newspapers’ position, Appert wrote.

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