Newsrooms Working at Audience Engagement, But it Doesn’t Pay the Bills

Leaders in America’s newsrooms are working to engage news consumers, following digital metrics and taking pains to respond to comments, according to a new study from the University of Texas at Austin.

But improving consumer engagement is not the biggest issue facing journalism today – the top problems are generating revenue and producing credible, quality content, according to the survey.

The study from researchers at the Engaging News Project at UT provides is a snapshot from 522 newsrooms across the country, with newspapers, television, radio and websites all represented. Newspapers made up 58 percent of the respondent pool; television was at 11 percent. Radio and web-based organizations were 13 and 15 percent respectively.

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