Newsrooms Working at Audience Engagement, But it Doesn’t Pay the Bills

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Leaders in America’s newsrooms are working to engage news consumers, following digital metrics and taking pains to respond to comments, according to a new study from the University of Texas at Austin.

But improving consumer engagement is not the biggest issue facing journalism today – the top problems are generating revenue and producing credible, quality content, according to the survey.

The study from researchers at the Engaging News Project at UT provides is a snapshot from 522 newsrooms across the country, with newspapers, television, radio and websites all represented. Newspapers made up 58 percent of the respondent pool; television was at 11 percent. Radio and web-based organizations were 13 and 15 percent respectively.

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