Nielsen Reveals Mixed Ad Spending in 2007

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By: E&P Staff

Total advertising spending inched up 0.6% in 2007 compared to the previous year, according to new data from the Nielsen Co. (which owns E&P).

Nielsen Monitor-Plus revealed that advertising spending in local newspapers fell 7.5% in 2007 and for national newspapers spending dropped 7.7% — two of the biggest declines of all measured media.

Advertising spending on the Internet grew 18.9%.

“Several tradition media outlets are demonstrating resilience and strong growth in an overall softening economy,” Annie Touliatos, director, product development at Nielsen Monitor-Plus, said in a statement.

Advertising spending in national magazines rose 7.6%; in the outdoor category, it advanced 7.2%.

Spot TV in the first 100 markets and spot radio experienced a decrease of 5.1% and 2.0%, respectively.

National cable was up 2.2%, while ad spending on network TV slipped 1.5%.

National Sunday supplements gained 4.9% in 2007.

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