By: Press Release | nnnlp.com
Industry Veteran, Mike Cano, Tapped to Spearhead Hispanic Ad Sales
New York – Today, Jason E. Klein, President and CEO of Newspaper National Network LP (NNN) announced the launch of the NNN Hispanic Network, a national network of U.S. Hispanic Newspaper Media reaching 50 million+ Hispanic consumers across virtually all 500+ Hispanic newspaper publications in the United States.
The 2010 Census put a spotlight on the Hispanic consumer market commanding the attention of national advertisers and serving as a catalyst for aggressive advertising revenue growth.
Klein also named Hispanic media veteran Mike Cano as Director of Hispanic Media, a new position for the NNN. Cano has a 25 year history in the Hispanic marketplace having held senior executive ad and sales leadership roles including Vice President of Business Development and Partnerships for La Opinion, Publisher of La Raza in Chicago and President/CEO of Impacto USA, a MediaNews product and the largest ABC audited Spanish-language weekly newspaper in the nation.
The NNN Hispanic Network includes leading Hispanic publications including: El Nuevo Herald (McClatchy) Hoy Los Angeles, Hoy Chicago (Tribune), Al Dia (Belo), La Opinion Los Angeles, La Raza Chicago, El Diario La Prensa New York (ImpreMedia), La Voz Houston (Hearst), El Periodico USA McAllen and more. The NNN Hispanic Network will offer the widest network of local print and digital Hispanic properties, unmatched efficiency, easy scalability, and demonstrable ROI.
The 2010 Census put a spotlight on the Hispanic consumer market and demonstrated that Hispanics control over $1 trillion in buying power. Recent industry surveys also show that 82% of Hispanics read a Hispanic newspaper at least weekly, underscoring the tremendous reach of Hispanic newspapers.
“The NNN Hispanic Network will deliver NNN’s proven one-stop planning and service model to national advertisers looking to engage local Hispanic audiences,” said Klein. “With the growth of the Hispanic marketplace and local Hispanic media, our discussions with both newspapers and advertisers convinced us that it was time for NNN to launch its own Hispanic network.”
“The launch of NNN Hispanic raises the bar instantly regarding how Hispanic media is represented and sold,” said Mike Cano. “My experience coupled with NNN’s professional business model is a winning combination.”
Cano lives in Mission Viejo, California, with his wife and two sons. To learn more please visit www.nnnlp.com.
ABOUT THE NNN
Newspaper National Network LP (NNN) is the leading national network of local media. NNN encompasses 9,000 print newspapers, local online, mobile, tablets, free-standing inserts, Hispanic/other niche publications, weekly and suburban papers. As a “one-stop point of contact” for national advertisers, NNN creates and delivers innovative, scalable advertiser solutions. NNN is dedicated to strengthening brands, improving efficiencies, and increasing advertiser return on investment. With over 15 years of experience, NNN maximizes the local market connection, on a national scale, at no cost to advertisers.
NNN is a private partnership owned by 25 of the largest U.S. newspaper companies: Tribune, Advance, Gannett, New York Times Company, McClatchy, Hearst, MediaNews, Washington Post, Philadelphia Media Networks, Chicago Sun Times, Belo, Cox, Minneapolis Star Tribune, Newsday, Journal Sentinel, Freedom, Lee Enterprises, E.W. Scripps, The St. Petersburg Times, The Buffalo News, Media General, Pittsburgh Post-Gazette, Omaha World-Herald and the Newspaper Association of America. NNN is headquartered in New York, with offices in Chicago, Los Angeles and San Francisco. More information about NNN can be found at www.nnnlp.com.