Not All News Site Visitors are Created Equal. Schibsted is Trying to Predict the Ones Who Will Pay Up

Of all news site readers, only a small number typically bother to register an account. And of all registered users, only a small number typically buy a subscription. So Scandinavian publishing house Schibsted is trying to use data to saving its marketing efforts — and subscription deals — for the readers who are more likely to pay up.

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