Not Just Facebook: Advertisers Have Measurement Gripes With All Platforms

Facebook’s inflate-gate put a spotlight on the problem with a platform being a walled garden. But while Facebook may get more attention because of its size, other platforms also have their measurement issues. While Facebook’s overcounting of its video viewing was “a massive error,” said Benjamin Arnold, business director at We Are Social, “the other platforms are still behind in advertising offerings and integrations.”

Until they catch up, the holy grail of having one yardstick that lets marketers measure how their ads are performing from one platform to another is far off. Here’s a platform-by-platform assessment:

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *