By: E&P Staff
Journal Register Company said its advertising revenue in November dropped 5% from November 2005 to $33.8 million.
On a pro forma basis — assuming the same properties currently owned by Yardley, Pa.-based Journal Register were owned in both periods — November ad revenue was down 6.1% over 2005.
The decline reflects continuing softness in Michigan, the cluster of papers that has been most hurt by the slump in the U.S. automotive industry.
Journal Register said its Michigan cluster was down 9.9% compared to the year-ago period. Without Michigan, pro-forma ad revenues would have been down 4.7% for the company.
Online was a bright spot in the November results, increasing 20.1% to $1.1 million.
Overall retail advertising revenues were down 5.2% in the period, with softness in the home furnishing stores and financial/insurance categories partially offset by strength in politics/government and sporting goods stores categories.
Pro forma classified advertising revenues decreased 5.7%, with real estate down 11.5%, and help-wanted down 4.5%. Excluding Michigan, Journal Register said, help-wanted classified would have been off just 0.4%. Auto classified continued soft, declining 9%.
National advertising revenues decreased 22.4% on softness in automotive and telecommunications. National represents less than 5% of Journal Register’s total advertising revenues, the company noted.