November Ad Revenue at Tribune Drops Slightly

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By: E&P Staff

Tribune reported that consolidated revenue was up 0.8% to $433 million in November on gains made at its broadcast division. Publishing revenue slipped 1% to $326 million.

Advertising revenue at Tribune?s newspapers was almost flat, down 0.3% to $262 million.

Retail advertising increased 1.6% due to growth in the hardware/home improvements and amusements categories. Preprint revenue, which is included in retail, rose 3%. Excluding Newsday, preprint revenue was up 5%. Both retail and preprint results reflect the Los Angeles Times? new preprint distribution with ADVO.

National declined 1.7% on weakness in the telecommunications, auto, and resort categories.

Classified advertising fell 1.7%. Within the category, real estate grew 6%. Help wanted and auto were down 6% and 5% respectively. Interactive revenue, which is primarily included in classified, advanced 29% to $19 million.

Circulation revenue decreased 6% due to selective discounting.

At the company?s broadcast and entertainment division, total revenue grew 6.9% to $107 million. TV revenue was up 9.4%.

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