NowThis Wants to Make Social Reporting Core to its Original Content Ambitions

If you’re looking for someone to thank — or blame — for those text-over-video news clips that have taken over your Instagram, Facebook, and Twitter feeds, look no further than NowThis. The company was a pioneer of the format and an early practitioner of the strategy of creating content solely for platforms like Facebook, Instagram, and Snapchat. It’s a formula that’s inspired no shortage of copycats over the past few years.

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