By: E&P Staff
Independent News and Media (UK) Ltd. has selected the Text Mining Engine (TME) solution from Montreal-based Nstein Technologies Inc. to semantically tag and organize its library of media assets.
TME is the foundation and a key component of Nstein’s Digital Publishing Suite, which also includes Web Content Management Solution, Digital Asset Management, and Picture Management Desk. The latter two already are in use at INM.
The international media chain owns newspapers and radio stations on four continents including the Britain’s The Independent and Northern Ireland’s 137-year old Belfast Telegraph. Readers have not begun to tap the wealth of content on the two papers’ Web sites. With Nstein’s TME, articles will be semantically analyzed and automatically enriched with content tags, enabling better search-engine optimization and an improved online reader experience.
“Nstein is helping us redefine navigation and search on our site. By semantically analyzing each piece of content, Nstein’s TME creates a ‘linguistic fingerprint’ of our library,” INM Managing Director of Digital Bill Swanson said in a statement. “By doing this, we can expose important concepts and entities, in addition to closely matching similar content — thereby significantly increasing relevant results for our readers,” he added. “In clustering associated content together, we will increase our page views dramatically.”