NY ‘DAILY NEWS’ LAUNCHES FREE AFTERNOON EDITION

By: Joe Strupp

‘Daily News Express’ Targets Commuters In Manhattan, Brooklyn





by Joe Strupp



Nearly 20 years after its last attempt at an afternoon edition failed,
the New York Daily News is launching another P.M. product. But this time,
it’s free.



Daily News Express is set to begin distribution Sept. 12 and will be a
40-page, late-news publication targeting commuters in Manhattan and
Brooklyn, officials said Tuesday. The papers will not be delivered, but
will be handed out to commuters at subway and bus stops.



‘It’s to fill a big void in the marketplace,’ said Les Goodstein, Daily
News president and COO. ‘There is more of an information vacuum now than
ever before. The need and the want is there.’



The commuter-targeted effort is not new. Similar free publications for
train and bus riders were recently launched in Philadelphia and Toronto,
while others have been published in Europe for years.



Goodstein said the new edition will have a staff of about 12 reporters
and a weekday circulation of about 75,000. Being launched to coincide
with the Summer Olympic Games in Sydney, Australia, the paper will have
a noon deadline. ‘The content is all fresh, new news,’ said Goodstein.
‘We’re not going to just take what is in the [morning] paper and re-hash
it.’



New York City has not had a regular afternoon paper since the New York
Post folded its afternoon edition in the late 1980’s. Daily News Tonight,
the News’ last effort at a P.M. edition, launched in 1980 but ended after
a year because of poor sales.







~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



Joe Strupp (jstrupp@editorandpublisher.com) is an associate editor for
E&P.















(c) Copyright 2000, Editor & Publisher

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/ny-daily-news-launches-free-afternoon-edition/
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *