‘NY Post’ Heads For West Coast

By: Joe Strupp

Fresh off its sixth straight period of circulation growth, the New York Post is not about to rest on its laurels, according to Editor in Chief Col Allan. The Post plans to boost its presence around Los Angeles next month, going from the roughly 2,000 day-old copies now available to some 30,000 same-day copies.

“We won’t be tailoring content for the West Coast,” Allan told E&P. “But we have a lot of people telling us they want the Post on the West Coast.”

Allan added that the feisty tabloid is readying plans to add and expand sections, go after female and younger readers, and possibly open bureaus in Brooklyn and Queens next year.

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