‘NY Post’ Runs Fashion Week Special

By: Joe Strupp

The New York Post put its new $250-million printing plant to good use with a first-ever special section devoted to New York’s Fashion Week.

The four-color, 20-page tab ran last week with four full-page and two half-page ads, as well as its own “Page Six” gossip spread. All ads were sold at regular Post color rates.

Publisher Ken Chandler said the supplement is exactly the kind of publication the Post had in mind when it built its new plant. The section’s name, “NYPF,” will appear in future Post issues as the paper’s new label for fashion coverage, similar to the use of “Page Six” for gossip reporting, a spokeswoman said.

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