‘NY Sun’ Drops Price

By: Lucia Moses

Hoping to replicate the experience of the New York Post, the city’s other conservative daily, The New York Sun halved its cover price to 25 cents from 50 cents and hiked its press run by 30% effective Nov. 4 as it strives to reach a first-year circulation of 25,000 to 35,000.

The Post‘s circulation has had double-digit percentage increases in four consecutive reporting periods since it cut its cover price in half two years ago.

The 7-month-old Sun is taking another cue from Rupert Murdoch’s paper: It now features the work of former Post writers Wallace Matthews and Jack Newfield as members of an expanded news staff.

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