‘NY Sun’ Signs First Advertisers

By: Ana Mantica

The New York Sun will make its debut on newsstands and via home-and-office delivery in all five boroughs of the city April 16. More than 60,000 copies will be distributed at roughly 4,000 newsstands, the paper said in a release.

The Sun will be available on newsstands by 6:30 a.m. from Monday to Friday for 50 cents a copy. It will be delivered to homes and offices by 7 a.m. each weekday for $2.50 a week.

Projected to run 12 to 18 pages, the Sun will feature nine pages of editorial copy, including a full-color front page.

The Sun has several advertisers set for its first issue, and at least one major advertiser has signed a 52-week contract, according to a representative of the paper. The open rate for a full-page ad is $4,000.

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