‘NY Times’ Debuts Member Rewards Program

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By: E&P Staff

The New York Times has launched TimesPoints, a subscription rewards program that allows members to earn points for purchases at thousands of participating restaurants, hotels, and online retailers.

Points can be redeemed to pay for the cost of a New York Times home delivery subscription, merchandise from The New York Times Store, or gift cards from select advertisers of The New York Times such as Bloomingdales, Apple iTunes Store and Barnes and Noble.

TimesPoints members will be able to register up to three of their credit or debit cards on the TimesPoints Web site. When members use registered cards in qualified transactions at participating merchants they will receive points that are automatically added to their TimesPoints account.

Through The Times’s agreement with Rewards Network for dining and hotels and Advantex Marketing International for online shops, points can be earned as follows:

Restaurants:

Members will receive at least 10% of their total dining bill, including tax and tip, converted to TimesPoints at 9,000 restaurants across the U.S. and Canada.

Hotels:

Members will earn 5% converted into TimesPoints for every dollar spent on room rates for qualified stays at more than 10,000 hotels across the U.S. and Canada.

Online Shops:

Members can earn a percentage of their purchase converted to TimesPoints when shopping online at more than 200 participating e-retailers including Brooks Brothers, The Sharper Image, Target and Best Buy.

More information on the program can be found at www.timespoints.com.

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