NY TIMES DIGITAL INVESTS IN GOLFSERV

By: Staff Reports

Companies Will Collaborate On New Channels





GolfServ Online Inc. of Chicago announced Thursday that is has
secured a $1.5 million investment from New York Times Digital. As
part of the deal, Times Digital’s GolfDigest.com will contribute
content to GolfServ, which syndicates golf content and services
to a network of 275 Web sites, including USAToday.com and
CNNSI.com.



GolfServ said it will use the money to build tools and
applications for two new channels: food & wine and health &
fitness. Both will contain content from the New York Times Co.



New York Times Digital was already representing GolfServ’s
advertising inventory; the companies share revenue generated from
these sales.







Copyright 2000, Editor & Publisher.

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