NY Times Electronic Edition Makes Debut

By: Wayne Robins

Updated 11:00 a.m. EST, Oct. 23

The wait is over.

The New York Times Electronic Edition (NYTEE), eagerly awaited since announced in February, makes its debut Tuesday. Downloaded via a high-speed Internet connection and stored to read offline on either a desktop or laptop PC, NYTEE has tools to search for specific topics and simplify jumps.

For laptoppers, it’s easier to use than the broadsheet newspaper itself, especially if you’ve ever tried to read The New York Times on a crowded subway, commuter train, or airplane.

This is not a hypertext-markup-language product, but an exact replica, page by page, of the New York City edition.

Using a format quite like Adobe Acrobat’s portable document format, the NewsStand Reader provided by Austin, Texas-based NewsStand Inc. features speedy compression and expansion of massive amounts of data.

“We literally take the files they send to the printing plant and scrunch them,” said Lisa R. Sulgit, a NewsStand account manager. The files can be downloaded overnight, so the paper is on your PC at the crack of dawn. (There is no Apple version at this time.)

The digital color resolution is gorgeous. And the ability to magnify pages or paragraphs is a great asset to those used to squinting at stock-market tables, classified ads, and box scores.

The cost for the NYTEE: seven days, $6.70; five weekdays, $3.25; and Sunday, $3.40. Subscriptions count as paid circulation under Audit Bureau of Circulations rules.

The New York Times Co. owns a minority interest in NewsStand, headed by Chairman and CEO Stuart Garner, a Thomson Newspapers veteran. Because of its rollout of a Times edition, Garner said, “We have been inundated with interest” from other U.S. newspapers.

For more information, visit http://nytimes.com/ee.

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