‘NY Times’ Names Bruce Headlam Media and Marketing Editor

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By: E&P Staff

The New York Times has named Bruce Headlam editor of marketing and media for the paper’s business section. He will continue to have responsibility for the Monday section of Business Day, but will now also direct the rest of the paper’s coverage of media and marketing news and features.

A memo from the paper’s business editor, Larry Ingrassa, (first published on the Romenesko Web site on Poynter.org) said that the move made “a lot of sense” because the regular Monday media and marketing section was so intertwined with the rest of the paper’s coverage of those topics.

“I can’t think of a better editor to become media and marketing editor with this broader mandate,” said Ingrassa in the memo. “Under Bruce’s direction the last couple of years, the Monday section has evolved to focus on the convergence of media, entertainment and technology. … Bruce has a feel for design and a knack for writing engaging headlines, including one read aloud, by Ben Affleck, on the Tonight Show. And, as any reporter who has worked with him will tell you, Bruce has a great story sense and a nice editing touch.”

Headlam has been at the paper for nearly nine years and had worked in different sections (including Circuits and Escapes) before joining the business section.

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