By: E&P Staff
With the tagline “Real jobs. Right now.”, The New York Times announced Friday a new ad campaign for “Job Market,” the paper’s print and online job recruitment offering.
The campaign utilizes print, TV, radio, the Internet and out-of-home venues and began running in the New York metropolitan area earlier this week. Creative for the new ads includes actual job listings, which will run on electronic signs on New York City taxi-tops, ABC’s Jumbotron in Times Square, and the new LED urban panels at subway entrances.
“There’s nothing more frustrating for job seekers than sifting through outdated listings on job boards,” said Alyse Myers, vice president of marketing services, in a statement. “Nor does it help employers hoping to expedite the hiring process. Job Market offers quality jobs and real jobs that are available now, bringing employers and job candidates together quickly and efficiently. Our new ad campaign promotes the fact that there are good jobs out there right now.”
Ad agency Lowe, the newspaper’s agency-of-record, and Digitas, which was hired to handle the online aspects, collaborated.
“Job Market” appears each Sunday in The New York Times and is updated throughout the week at NYTimes.com.