By: Joe Strupp
If scrolling down The New York Times Web site for the latest news or awaiting its twice-daily e-mails is not enough, the paper now offers something even more immediate: a continuously updated Web page with links to the newest stories posted online as they occur.
Times Wire is described as “a new way for readers to view the news in a timeline format. Times Wire is a live, reverse chronological feed of New York Times articles and blog posts as they are published online. It updates every minute with real time headlines from across NYTimes.com,” an announcement stated.
In a mix of blog and Twitter-style feeds, “readers can choose to view the full stream of content from across the site, a select view such as business and technology news or they can create a customized feed of news from their favorite sections and blogs. Times Wire also features a photo gallery, displaying the latest news in pictures.”
“Times Wire is another example of how we are reconceptualizing the online journalistic experience to meet our audiences’ desire for quality news and information on demand,” Denise Warren, senior vice president and general manager of NYTimes.com, said in a statement. “Now readers can view the latest news as it breaks around the clock and have the option to create a more personalized news experience. We are pleased to see that advertisers see this as a new and useful vehicle to reach their key audiences.”
It is viewable for free here.