‘NY Times’ to Enhance Electronic Edition

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By: E&P Staff

The New York Times will add some new features to its Electronic Edition during the first quarter, according to a new report about digital versions of newspapers from Advanced Interactive Media (AIM) Group LLC of Altamonte Springs, Fla.

The Times wouldn’t disclose its plans, but it likely includes multimedia components, according to the report. “We do envision the day when we’d offer advertisers [an] opportunity to place an ad which would have some audio and video components to it,” said Scott Heekin-Canedy, senior vice president of circulation. The Times will publicize the enhancements with a marketing push.

The Times Electronic Edition is a downloadable exact replica of the print newspaper offered in partnership with NewsStand Inc. of Austin, Texas. The Times owns 14% of NewsStand, which also sponsored the report.

The report said the Times has added 4,000 Electronic Edition subscribers since launching the project over two years ago. But the paper is looking to boost sales. The Times recently started offering free promotional copies of its Electronic Edition to customers of Wayport wireless, which offers Internet access in hotels, airports and McDonald’s restaurants, according to the AIM report.

The AIM report also examines digital edition efforts at other newspapers and magazines. For more information, visit http://www.aimgroup.com/.

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