About.com, a Web information service owned by The New York Times Co., planned to announce Monday that it had bought ConsumerSearch.com, a Web site that compiles reviews of consumer products, for $33 million in cash.
ConsumerSearch.com provides thousands of reviews in about 250 categories of products, ranging from digital cameras to snowblowers. The site generated 25 million page views in the first quarter of the year, with three million unique monthly visitors.
Within the last eight months, About.com has also made two other acquisitions.
One was a Web site that provides access to information about hospitals, nursing homes, clinics and doctors, UCompareHealthCare.com. The other was a site that offers weight-loss tools and nutritional information, Calorie-Count.com.