NYT.com Rolls Out Program to Attract Small Business

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By: E&P Staff

The New York Times has partnered with AdReady to attract small advertisers to its Web site. The newly launched Self-Service Advertising lets small businesses create and manage online display advertising.

“This self-service solution — in conjunction with our direct sales team that focuses on larger ad buys — allows advertisers with budgets less than $10,000 per campaign to reach our highly desirable audience, thereby opening our ad inventory to an increasingly wider range of advertisers,” Denise Warren, senior vice president and chief advertising office at the New York Times Media Group, said in a statement.

Self-Service provides businesses with a database of customizable display ads and tools to design and launch original campaigns. The service also lets advertisers change campaigns on the fly and target nationally or locally. Advertisers can pay using a credit card and will not be charged fees, commissions or mark-ups.

AdReady is a Seattle-based company that specializes in self-service online display ads.

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