‘NYT’ Launches Arabic/English Version of ‘T’

By: E&P Staff

The New York Times is launching an Arabic-English version of its T Style Magazine to be distributed in Qatar, making a play for lifestyle and luxury brand advertising in the Persian Gulf region.

“With the bilingual edition of T, we are able to reach new segments of readers within the Middle East, bringing the magazine’s global perspective on style to Qatar’s burgeoning fashion and design community,” Gloria Brown Anderson, vice president of international editorial development, the New York Times News Services, said in a statement.

Oryx of Qatar will publish the bilingual version.

“With Qatar’s cosmopolitan audience and vibrant art and cultural scene, there is a strong appeal for a title like T,” Ravi Raman, the C.E.O. of Oryx, said in a statement. “Doha is joining the ranks of international cities and the launch of a world-class media brand like T: The New York Times Style Magazine is a natural progression.”

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