‘NYT’ Launches Free Weekly Tab

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By: E&P Staff

While other newspapers are turning to the Web for classified action, The New York Times announced Wednesday that it’s launching a free, weekly print tabloid consisting mostly of classified ads.

MarketPlace Weekly is set to debut on June 9. Some 250 hawkers will distribute 150,000 copies every Thursday afternoon in subway and train stations around New York.

Running at approximately 12 pages (with no cap to its page count), the new tab features job, real estate, and auto listings along with content from the Times; it contains an entertainment section featuring Times restaurant reviews, for example, surrounded by display ads.

?We’re trying to reach New York Times readers and potential new readers,? said New York Times spokeswoman Diane McNulty.

McNulty said that classifieds for MarketPlace Weekly are sold a variety of ways. A person or business can place an ad as part of a package deal that includes online and the main paper or they can place an ad that runs exclusively in tab.

The New York Times allows readers to access its classified section online for free. It does not plan to launch a MarketPlace Web site, McNulty confirmed.

McNulty said MarketPlace Weekly is different from the other free tab publications like Metro and AM New York because it is a weekly as opposed to a daily, and it does not primarily focus on news.

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