‘NYT’ Opening TimesSelect to Students and Teachers for Free

By: Jennifer Saba

The New York Times is opening up access permanently to TimesSelect to all students and faculty who have .edu e-mail addresses beginning on March 13.

?It’s part of our journalistic mission to get people talking on campuses,? says Vivian Schiller, senior vice president and general manager at NYTimes.com. ?We wanted to open that up so that college students and professors can have a dialogue.?

The move coincides with the call for entry submissions for the second annual ?Win a Trip with Nick? contest. The paper has started accepting student essays for the competition.

Nicholas Kristof, the New York Times op-ed columnist behind the TimesSelect wall, will chose one college or graduate student and one middle or high school teacher to accompany him on a trip to Africa in June, he announced on the Web site this past weekend.

Schiller says the company has ?no regrets? putting 22 columnists at the Times and its sister newspaper The International Herald Tribune, archives and other material behind a pay wall.

As of January 2007, TimesSelect has 627,000 subscribers, 36% of which are online-only. In 2006, TimesSelect brought in $9.9 million in subscription revenue.

Those students who are current subscribers will receive pro-rated funds for their paid subscriptions. Schiller explains that students and faculty will have to register for the service but that it?s self-regulatory.

?I want to reinforce that this is the most important generation for us to reach out to,? she says.

Those wishing to be considered for the contest must submit a 700-word essay explaining the reasons for wanting to go to Africa, due April 6. Two winners will be announced in late April.

Additionally the Times created a MySpace page for the contest.

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