‘NYT’ Pub Sulzberger Helps Unveil, Hails New Kindle

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By: E&P Staff

The New York Observer reports today that Jeff Bezos, president, chief executive and chairman of the board of Amazon and Arthur Sulzberger Jr., publisher of The New York Times and chairman of The New York Times Co., this morning unveiled the Kindle DX, a device the two — and many others — hope will help save newspapers.

The DX, trumpeted by the duo at the Michael Schimmel Center for the Arts at Pace University, features a 9.7-inch screen designed for newspapers and textbooks, making it more than twice the size of the original Kindle. It can handle PDF files and rotate like an iPhone.

The asking price: $489.00, on Amazon.com.

Sulzberger reportedly revealed that The New York Times, The Washington Post, and The Boston Globe would be available on the DX at reduced prices to readers who live in areas where home delivery is not available and who sign up for long-term subscriptions to the Kindle editions. He called The Times Co.’s embrace of the new device “an important milestone in the convergence of print and digital.”

“We at the New York Times company are delighted to make use of the Kindle DX,” Mr. Sulzberger added, according to the Observer. “We know that the e-reader can offer the same satisfying experience [as the print edition].”

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