‘NYT’ Real Estate Magazine Goes International

By: Joe Strupp

The New York Times and the International Herald Tribune announced today that they will launch an international edition of The New York Times Real Estate Magazine on Oct. 6.

KEY, The New York Times Real Estate Magazine ? International Edition “will be distributed inside the IHT to subscribers, at hotels and on newsstands in major markets in Europe and the Middle East,” a release stated. “It will be published twice a year offering a mix of original content with articles from the U.S. publication.”

The Times and IHT are both owned by The New York Times Company.

“Informative and engaging, KEY, International Edition, delivers high-quality journalism and compelling photography while reporting on the world?s real estate markets,” the release added. “The publication offers advertisers a new environment to showcase their products and services to an international, affluent set of readers drawn to luxury and style.”

Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group, stated: ?Expanding KEY to major cities in Europe and the Middle East is a big advantage for our advertisers here in the U.S. Advertisers are always looking for new ways to extend their brand and KEY is the perfect vehicle to reach an influential international audience in the real estate marketplace.?

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