‘NYT’ Rolls out iPhone App

By: E&P Staff

The New York Time is releasing an iPhone application giving users offline reading capabilities, a photo browser, and personalization options.

The application syncs via Wi-Fi or the user’s cell phone network and downloads the latest news. There is also a fixed ad position that functions online as a click through unit and offline as a display unit.

“Our readers are finding the iPhone to be a fantastic platform to experience the New York Times,” Vivian Schiller, senior vice president and general manager of the NYTimes.com, said in a statement. “Our new NYTimes iPhone application provides readers with an even richer more personalized experience and greater access to our high-quality journalism whether they are on or offline.”

The application is compatible with any iPhone or iPod touch with operating system version 2.0. It was designed by the New York Times in conjunction with Atimi, a Vancouver-based cross-platform development company.

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