‘NYT’ Set to Launch Times Reader Digital Application

By: E&P Staff

The New York Times has announced that it is launching its Times Reader application for general use on March 27th.

The new digital version of the newspaper, which is available to home subscribers at no charge, gives readers greater mobility with the elecronic version of the newspaper, allowing them to read it online or off from any computing device equipped with Windows XP or Windows Vista (a Macintosh version is planned for a later launch).

The program’s tools and functions include a seven-day archive of Times stories, the ability for users to personalize the way they view the paper, and the application lets users annotate articles. The program also lets users personalize font size, and automatically downloads the very latest version of the online paper.

“Times Reader combines the interactivity and immediacy of the Web with the portability of a newspaper,” said Vivian Schiller, senior vice president and general manager of NYTimes.com, in a written statement. “The New York Times is committed to developing innovative new products, delivering high-quality journalism to readers in the format they prefer.”

Times Reader is available for $165 per year, or $14.95 per month, and it includes access to TimesSelect and Premium Crosswords. New subscribers to the program will get a 30-day free trial period.

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