?NYT? to Offer Global Ad-Buy Opportunities in Latin America

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By: E&P Staff

The New York Times announced Thursday that it is expanding its ad sales offerings in Latin America. In addition to the International Herald Tribune and The New York Times international weekly, the News Services sales representatives in these markets will now offer ad positions for The New York Times, NYTimes.com, the Sunday Times Magazine and T: The New York Times Style Magazine.

The international weekly is a New York Times news supplement that is included in Latin America and Mexico in the publications Clarín, El Espectador, El Norte, El Observador, Folha de S. Paulo, La Prensa, La Prensa Gráfica, La Razón, La Segunda, Listin Diario, Mural, Prensa Libre and Reforma.

Isabel Amorim Sicherle, director of the Times’ Latin American sales team, will lead the expanded sales efforts from São Paulo, Brazil. Sicherle joined The Times in 2001 as a director of the News Service and Syndication division, and oversees the sales offices in Montevideo, Uruguay; Mexico City, Mexico; San José, Costa Rica; and Miami, Fla.

Ana Torres de Navarra, based in Miami as a sales director for the international weekly, also will handle ad sales for Times sales accounts in Central America, Mexico and Latin America.

The European ad network, Euroreach, offers placements in the International Herald Tribune and the New York Times supplements in the top five European markets.

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