NYTimes.com and LinkedIn Strike Alliance

By: E&P Staff

The New York Times has formed a partnership with business social networking site LinkedIn.

Under the agreement, LinkedIn users will get news relevant to their professions recommended from the business and technologies pages of NYTimes.com.

“This relationship will further our engagement with our large audience of professionals, executive decision makers, and small-business employees,” Vivian Schiller, vice president and general manager of NYTimes.com, said in a statement.

Advertisers will also be able to extend their “targeting capabilities” to more Times readers than currently available through the NYTimes.com registration process.

“Advertisers are constantly looking for context, content, and quality brands and this approach delivers just that,” Denise Warren, senior vice president and chief advertising officer of the New York Time Media Group, said in a statement.

Both companies will protect their members’ registration data. Neither LinkIn nor NYTimes.com will share any personally identifiable information and readers will have the option to opt-out.

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