NYTimes.com presented its own awards Wednesday for most creative use of surround sessions, a type of online campaign that gives a single advertiser exposure across multiple Web pages during a user’s visit to the Times site.
Tribal DDB won for its campaign for American Airlines. NYTimes.com will award Tribal DDB $50,000, while American Airlines will receive $25,000 in free advertising on the site.
Hyeonjin Kim was the winner in the non-professional category for his campaign for New York Times home delivery. The ads will run on NYTimes.com for one month.
The winning campaigns and entries can be viewed at http://www.adinnovationawards.com/gallery/professional.jsp.
The contest was judged by advertising and other professionals.
Since being introduced by NYTimes.com last November, surround sessions have been used by over 50 advertisers.