NYTimes.com Launches Small Biz Section

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By: E&P Staff

The New York Times Co. launched a new online section dedicated to small business. It includes weekly columns and features from Times journalists as well as content from Inc. Magazine, AllBusiness.com, and SmallBusiness.org.

“Advertisers have long been asking for ways to reach the small business community and now we’ve given them a powerful new platform that aggregates all of the great reporting we do in this area as well as carefully selected partner content,” Vivian Schiller, senior vice president and GM of NYTimes.com, said in a statement.

American Express, AT&T, HP, and FedEx are some of the launch advertisers.

Other topics covered in the section include finance and capital, marketing, sales, human resources and technology.

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