NYTimes.com Reportedly Close to Initializing Pay System

By: E&P Staff

New York magazine reported this weekend that The New York Times is close to announcing a pay system for its flagship site using a metered model similar to the one employed by FT.com.

For a year now, executives with the New York Times have signaled that the company is studying different pay models for NYTimes.com even though it pulled the plug on its experiment TimesSelect.

During an investor conference last December, Martin Nisenholtz, senior vice president for digital operations, told analysts and investors that the stakes for putting some content behind a pay wall was very high. “The reason it is taking a period of time to do this analysis is that if we don’t do it right, a lot of money drops out of the system,” he said.

Gabriel Sherman reported at New York that the NYTimes.com has decided on a metered model after weighing other options including a hybrid approach — where much content is set free — used by The Wall Street Journal.

Read more analysis here at Fitz & Jen.

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