By: Staff Reports

Election, Florida Events Boost Traffic At These Newspaper Sites

Both New York Times Digital and washingtonpost.com experienced
record Internet traffic figures as a result of the Florida
election coverage.

At NYTimes.com, pageviews rose 99% for November compared to the
same month in 1999. Sessions, or visits, grew by 74% in November.
The biggest traffic day at the Times Web site was on Nov. 8, when
it recorded 9.6 million pageviews and 1.1 million unique
visitors. The number of registered users at the newspaper site
has surpassed 14 million.

New York Times Digital reported growth at its other properties as
well. Boston.com’s pageviews rose 52.3% in November versus
November 1999. And newyorktoday.com recorded an 89.3% jump for
the month.

Washingtonpost.com reported increased traffic at not only the Web
site, but also its e-mail and wireless products. At the Web site,
average daily page views in November were up 121% over October
and 184% over September. One section of the Web site averaged
more than 1.1 million pageviews daily for an entire month.

Washingtonpost.com Political Editor Mark Stencel said in a
company press release that as the company’s capabilities and
interactivity have grown, the site has increased its multimedia
coverage across multiple devices. As part of its election
coverage, the site offered live video and audio coverage of court
hearings, press conferences, and other events. The site also
posted court transcripts and election documents.

Washingtonpost.com also reported that its OnPolitics feature
gained a larger audience in both its e-mail newsletter and
AvantGo wireless offerings. Both the newsletter and the AvantGo
handheld version have each subscribed 17,000 users.

Copyright 2000, Editor & Publisher.

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