‘O.C. Register’ Revamps Real Estate Section, Web Site

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By: E&P Staff

The Orange County (Calif.) Register is re-launching its print and online real estate section.

On March 15, the Home Finder section will be renamed OC Homes and OCRealEstateFinder.com will become OCRegister.com/realestate.

The paper said the new site will be easier to navigate and will contain added features and customization.

“The redesigned real estate site contains an even richer collection of information, and its elements are better categorized to cater to specific interests,” Glenn Hall, chief innovation officer at Orange County Register Communications, said in a statement.

The new site also encourages people to comment on forums and polls and to upload photos, videos, or events.

“Given the economic factors and current challenges in the real estate market, advertisers are faced with tighter budgets and have greater expectations based on what they can afford,” Mike Hodges, director of real estate advertising at Orange County Register Communications, said in a statement. “We’ve restructured our real estate advertising programs in tandem with our content improvements to OC Homes and OCRegister.com/realestate to ensure these products will be useful and generate results for advertisers.”

In addition, the section and its companion Web site restructured the rate card to attract real estate agents, builders and other advertisers who thought it was too expensive in the past.

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