OC Register Brings in Record Breaking $188,000 for Daily Deal

By: Press Release | Marketwire

SAN DIEGO, CA and IRVINE, CA–(Marketwire – March 28, 2011) – OCRegister.com, a Freedom Communications, Inc. website utilizing Analog Analytics’ white-label Bigger Better Deal program, sold nearly 5,500 deals and generated approximately $188,000 in revenue on March 10. Both are single-day records.

Leveraging on-air radio promotions, in-house media, and Facebook and Twitter pages, OCRegister.com’s Deal of the Day featured a Catalina Flyer catamaran deal that sold 5,457 round-trip tickets for $34 in 24 hours, with additional sales generated from its side deals.

“This is the changing of the guard for publishers,” said Ken Kalb, CEO of Analog Analytics. “Our new advertising model empowers a publisher or broadcaster to thrive in a very challenging economic environment and monetize online content in a very engaging way.”

“OCRegister.com started utilizing Analog Analytics’ platform to drive our Deal of the Day program in May 2010, and it has been gaining momentum ever since,” said Kyla Rodriguez, Director of Interactive Sales at Orange County Register Communications. “Our Deal of the Day is a hit because it saves people money, while bringing in new
business and guaranteed results for our advertisers.”

Designed specifically for publishers and broadcasters, Analog Analytics’ self-serve, software-as-service product empowers publishers in any media to take control of their advertising and revenue destiny with no-risk, pay-for-performance advertising. The Bigger Better Deal enables a publisher to sell hundreds of thousands of products and services in a single day, creating thousands of dollars in new, consumer-generated revenue. In this revolutionary model, the advertiser gets paid before delivering products and services to an entirely new audience of web-based clients.

In addition to providing an easy-to-use software platform, Analog Analytics also offers important value-added services to help publishers and broadcasters launch, analyze and optimize deals, as well as source and distribute deals on the Analog network.

Analog Analytics provides critical best-of-breed business practices and documentation so that each publisher can get to market quickly and seamlessly without having to spend time using valuable internal resources. Every publisher offering includes traffic management, analytics and optimization. Using SEM, SEO, email, affiliate marketing, social network and traditional media, Analog Analytics tracks, measures and optimizes deal traffic to maximize conversions.

Most importantly, Analog Analytics provides the accountable advertising daily deal syndication network, where fellow publishers and broadcasters can now source deals from the network and distribute deals to the network, leveraging their own sales and media resources. The Analog network is the largest intra-media publisher and broadcaster daily deal network of its kind in the world.

About Analog Analytics
Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better DealTM solutions for local online publishers, broadcasters, and advertisers. Analog Analytics’ massively scalable software platform delivers the interactive coupon and “Deal” solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Freedom Communications, Hearst, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, LANG, MediaNews Group, Journal Register, McClatchy, Washington Post Newsweek television, NBC TV, Local.com, thomsonlocal.com, the New York Daily News, Newsday, RSVP, and many more. For more information, visit www.analoganalytics.com.

About Freedom Communications, Inc.
Freedom Communications, headquartered in Irvine, Calif., is a national privately owned information and entertainment company of print publications, broadcast television stations and interactive businesses. The company’s print portfolio includes more than 100 publications, including 27 daily newspapers, weekly newspapers, magazines and other specialty publications. The broadcast stations — five CBS, two ABC network affiliates and one CW affiliate — reach more than 3 million households across the country. Freedom’s news, information and entertainment websites and mobile applications complement its print and broadcast properties. For more information, visit http://www.freedom.co


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