By: Lucia Moses
Since Oct. 27, The Orange County Register in Santa Ana, Calif., has been selling a bundled-subscription offer with eight Time Inc. titles, including Time, Sports Illustrated, and Money. Such combo offers are expected to become more common.
In that light, the Audit Bureau of Circulations updated newspaper rules C 5.3 and 5.4 governing combination sales. The revisions, made at the ABC’s Nov. 5-7 board meeting, state that papers may add a free magazine sub to an existing newspaper subscription as long as both are sold at qualifying prices. Papers also may add a magazine at an additional cost if the newspaper subscriber opts in.