Ocala, Fla. Paper Cuts Ad Production Staff In Half

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By: Joe Strupp

The Star-Banner of Ocala, Fla., will cut its advertising production staff in half as newspapers in The New York Times Regional Media Group move their ad building services to a facility in Tuscaloosa, Ala.

The change is expected to take place in mid- to late August. “The advertising production staff in Ocala will go from 12 to six,” the paper reported Friday. “The employees have been offered the opportunities to voluntarily accept severance packages and to apply for jobs at the Alabama facility.”

Publisher Allen Parsons added: “These are people who are very valued colleagues of ours who have done and will continue to do excellent work for our customers.”

Steve Martin, Star-Banner advertising operations manager, said the centralized ad production facility in Tuscaloosa will feature a new computer system, which will shorten the ad turnaround time.

The reduced staffing follows a cutback May, in which the Star-Banner reduced the number of pages in the weekly TV book from 28 to 20. In 2007, a classified call center in Ocala was shut down and outsourced, the paper said.

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