OCRegister.com Debuts Site Redesign

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By: E&P Staff

OCRegister.com will debut a redesign site Sept. 18 that puts a greater emphasis on usability.

The home page will display various sections using color-specific content buckets, which include breaking news, related images, and improved search tools. The Money section will include a search box to check stock quotes, and the News section will contain a drop-down menu to access community news by city.

“Our goals for the OCRegister.com redesign were to create a clean, easy-to-navigate site that highlights local breaking news and goes beyond what we are doing today,” Terry Moore, deputy editor for Online and Features, said in a statement. “We wanted to build a foundation for our future online.”

Freedom Orange County Information, which publishes OCRegister.com and The Orange County Register, hired consulting firm Nielson Norman Group to conduct two rounds of usability sessions to test the site’s new features and design.

In addition to the redesign, a new OCRegister.com logo will appear on the site with a tagline that reads, ?Click On Orange County.?

To help promote the “facelift,” the site’s marketing department is launching a ?Home Facelift? contest. From Sept. 19 to Oct. 14, the public is invited to register to win a redesigned home. From Oct. 18 to 30, four finalists will be chosen and OCRegister.com users will vote on the best candidate. A $15,000 Grand Prize will be awarded Nov. 1, which includes a $7,500 shopping spree each from contest sponsors La-Z-Boy and Maytag.

As part of the new Web strategy, Freedom Orange County Information’s myOC.com portal will no longer be in operation after Sept. 18. Visitors to the site will be directed to OCRegister.com and the SqueezeOC.com, a new entertainment and lifestyle destination.

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