Offical Olympics Numbers: Online Engagement was Mostly Mobile

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By: Robert Andrews | paidContent

Now that the Olympic Games is over, Alex Balfour, the Cricinfo co-founder who has spent the last six years as head of London 2012 new media, has compiled these slideshow stats summarising engagement through with the local organising committee’s 77 digital products.

We have already reported strong mobile figures from the BBC (a third of web visits, a tenth of video streams) and NBC (16 percent of web users, 45 percent of video requests).

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