By: E&P Staff
Olive Software, Santa Clara, Calif., showcased its mobile-content technology on iPhone and Blackberry handheld devices at the Folio show in New York this week.
Users of mobile devices (more than nine million on Blackberry service and one million on iPhone) will be able to access the content of publications that use Olive Software to render their electronic editions. The capabilities, according to Olive, provide an opportunity to create new business models and an additional channel for content delivery.
Olive provides access to content either as text only or with full graphics, accommodating user preferences and technical constraints such as bandwidth and screen resolution. Publishers can leverage Olive’s advanced XML-based repository and article-level segmentation to repurpose articles for display on mobile devices.
“Providing access to news on mobile devices demonstrates the power and flexibility of our microcontent platform,” Olive President and CEO Yuval Rachmilevitz said in a statement referring to his company’s ViewPoint technology (E&P Online, Sept. 24).