‘Omaha World-Herald’ Looks to Saxotech for Multi-channel Newsroom

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By: E&P Staff

Overhauling its newsroom technology systems, the Omaha (Neb.) World-Herald will build an integrated print and digital content-management architecture on the multi-channel Mediaware Center from Saxotech, Tampa, Fla.

The implementation will enable more than 200 staffers at Nebraska’s largest daily to contribute, coordinate and collaborate on content in a 24-hour news-publishing environment.

“Looking for a content-management system that would be efficient yet versatile,” Executive Editor Larry King said in a statement, Saxotech was selected because “we need a system that our staff can use with ease and confidence but that is sophisticated enough to produce multi-media content for our online and mobile digital products as well as our five editions a day, a metro zoned product and numerous niche publications.”

The paper sought to replace the “production silos” of 10-year-old proprietary systems with “a single platform solution to … help prepare our newsroom for the future by giving us tools necessary to work in a channel-agnostic world,” added Assistant Managing Editor Jeff Carney, who led the selection committee.

Journalists using Saxotech Mediaware Center will have the same planning, writing and editing functionality for Web and print content management. With the Mediaware Center, World-Herald journalists will be positioned for Web-first publishing to break news, Web-only publishing to feed online products with content exclusive to digital media, and print production using Adobe CS3. All content will be created, maintained and archived in one location.

The World-Herald’s Mediaware Center solution includes Saxotech’s online publishing platform and application development framework, enabling content to flow seamlessly from the newsroom to various digital channels, according to Saxotech, which will provide managed Web hosting services for www.omaha.com and new products enabled by the deployment.

In addition to the World-Herald, employee-owned Omaha World-Herald Co. publishes six other dailies, more than 20 weeklies and several shoppers and other publications.

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