Omniture Rolls Out Enhanced Mobile Analytics

By: E&P Staff

Omniture introduced its latest version of SiteCatalyst which enhances mobile metric capablities.

According to the Web analytics company, the new version provides businesses the ability to optimize mobile site design, content, marketing campaigns, and user experience.

“We believe the mobile Internet market is the fastest growing channel today and is expected to be one of the largest ever,” Josh James, CEO and co-founder of Omniture, said in a statement. “As mobile visitors make up a larger share of the online audience, we believe mobile analytics will play a more integral role in capturing market share and gaining a competitive advantage.”

SiteCatalyst now includes better identification of unique mobile visitors, device types, and of visitors by country and carrier.

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